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Research papers

Beyond fusion

In order to achieve effective targeting, Media Researchers require access to detailed data for every type of medium. Unfortunately, existing surveys tend to be too specific. For instance, television studies deal only with broad target groups and few...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Ken Hendrickson, Richard Acott
June 15, 1994
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Citation

Hendrickson and Acott (1994a, June 15). Beyond fusion. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/beyond-fusion